The Best by Test. Bringing experience, knowledge, and innovation to the world of fishing.

The Black Magic range of tackle and accessories is the result of years of research and development. With an incredible range of products, Black Magic has something for every angler, from the “mad keen” to those who get out on the water when they can, and those just learning to fish.

Family-owned by our Kiwi friends across the water, Black Magic remains committed to delivering innovative, quality, tried and tested products.