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Electric Reels

19 products
5% Off Sold Out
Regular price from $929.00 AUD
Sale price from $929.00 AUD
Regular price $975.00 AUD
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The Tanacom, available in 3 sizes, is a 12-Volt powered Dendoh reel that is smaller, lighter and easier to use compared to other electrics. Its sleek, lightweight design, houses a powerful and high...
Regular price from $359.00 AUD
Sale price from $359.00 AUD
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Keep the guesswork out of how much life is left in your electric reel battery with an easy to view battery life indicator - an essential tool for a long day on the water.  Note - as this item is a ...
23% Off
Regular price $1,388.00 AUD
Sale price $1,388.00 AUD
Regular price $1,809.00 AUD
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The ForceMaster electric reel series delivers outstanding winding speed and strength, high drag ratings and generous line capacity to cover a variety of water depths, from inshore to over the conti...
2% Off
Regular price $1,249.00 AUD
Sale price $1,249.00 AUD
Regular price $1,279.00 AUD
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Seaborg electric reels open up a whole new realm of opportunity for anglers using electric reels in Australia. Featuring the new Mag Max motor retrieve speeds of up to 150m per minute have been ach...
26% Off
Regular price from $999.00 AUD
Sale price from $999.00 AUD
Regular price $1,349.99 AUD
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The Fathom Electric is an innovative, first of its kind reel. Built on the legendary platform of the Fathom II Lever Drag reels, the Fathom Electric powers your game to the next level. Featuring a ...
Regular price $1,099.00 AUD
Sale price $1,099.00 AUD
Regular price $1,099.00 AUD
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It’s not often Daiwa releases a new electric dendoh reel and there’s arguably no name more famous in the category than TANACOM. A total overhaul from the ground up, TANACOM 1200 is a project half-a...
12% Off
Regular price $810.00 AUD
Sale price $810.00 AUD
Regular price $919.00 AUD
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A new name for electric reel fans, LEOBRITZ opens a new realm of opportunities for anglers Australia wide. A family of smaller size electric reels, LEOBRITZ are small enough to hold comfortably whi...
6% Off
Regular price $2,449.00 AUD
Sale price $2,449.00 AUD
Regular price $2,599.00 AUD
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Shimano's strongest and largest ever. A true BEASTMASTER MD 12000 that conquers even the super big and deep sea. The BEASTMASTER MD 12000 is Shimano's most powerful and largest electric reel ever, ...
20% Off
Regular price $1,919.00 AUD
Sale price $1,919.00 AUD
Regular price $2,399.00 AUD
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The Shimano 23 Beastmaster 9000B boasts unbeatable power, speed and longevity with its advanced brushless Giga-Max Motor. An impressive 25kg of Cross Carbon Drag guarantees that even the toughest f...
15% Off
Regular price from $1,650.00 AUD
Sale price from $1,650.00 AUD
Regular price $1,939.00 AUD
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Feel Alive. Feel the excitement. Feel the power. The"big one" slowly appears from the depths. You take a deep breath‚ your lungs fill with the salty air. The anticipation makes your heart beat fast...
7% Off Sold Out
Regular price from $1,249.00 AUD
Sale price from $1,249.00 AUD
Regular price $1,349.00 AUD
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The long-awaited replacement to TANACOM BULL, SEAPOWER is now available and ready to dominate the deep. Fitted with the same MEGATORQUE motor that features in the popular SEABORG reels, SEAPOWER ou...
Regular price $2,499.00 AUD
Sale price $2,499.00 AUD
Regular price $2,499.00 AUD
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Breaking Limits. Shimano’s Most Powerful 3000 Series Ever. For the first time, Shimano introduces a two-speed system. In speed mode, it achieves a maximum winding speed of 215 meters per minute, ma...
Regular price from $1,329.00 AUD
Sale price from $1,329.00 AUD
Regular price $1,329.00 AUD
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The Seaborg range welcomes a new member to the family with the release of the 26 Seaborg. Developed with the key concepts of “lighter, tougher, and enhanced comfort” the new addition to the Seaborg...
11% Off
Regular price $845.00 AUD
Sale price $845.00 AUD
Regular price $949.00 AUD
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Take on big fish with confidence and ease. The PLAYS 3000 is equipped with a high-revolution, high-torque MUTEKI MOTOR, engineered for powerful retrievals and capable of shifting to a power-focused...
Regular price $72.95 AUD
Sale price $72.95 AUD
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Battery adapter cable to allow the Seaborg Electric Reel to connect to the Wilson Electric Assist Batteries. 
11% Off
Regular price $889.00 AUD
Sale price $889.00 AUD
Regular price $999.00 AUD
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Experience Daiwa’s innovative technology with the Leobritz 400J Electric Reel. Weighing in at just 560g, this lightweight reel offers ample line capacity of PE4-400m and PE 5-300m, making it perfec...
Nowhere in the fishing reel world are modern advancements in technology more evident than in the rise of the Electric Fishing Reel market. While Electric reels are nothing new in countries like Japan where most of these reels have their pedigree, in the Australian market, we really have only begun to see the tip of the iceberg when it comes to the where these reels can play a role in our fishing techniques.

They are powered by either running their power chord through to a vessel's 12V battery, or more often, in conjunction with their own dedicated 12V battery supply. With the reel's onboard computer, it's possible to program and utilise the reel in a variety of different modes like a deep dropping and jigging mode. Standard features allow the angler to view how much line is out/how much remains to be retrieved through the reel’s LCD display. A motorised power lever enable the angler to retrieve line at various speeds with the flick of a switch, which engages the minute, yet impressively powerful, concealed motor, with some reels able to recover 150m/minute.

Ultimately, electric fishing reels have proven dominant in the deep-dropping market. That is where fishos are targeting tasty wreck fish in abyssal depths, where the ability to retrieve 500+ metres of line at the press of a button really shines. Major players in the Australian electric reel market are the ever-advancing Daiwa and Shimano brands, and both now provide Electric reels that will not only cater for the above style of fishing, but will also do so at varying price points.

More and more we are seeing a demand for smaller, more compact electric reels for those targeting species in shallower depths where a reel capable of carrying a kilometre of PE8 in not required. Daiwa Seaborg 300 & 400J and Shimano Plays 4000 are examples of these exceptionally advanced, yet compact pieces of fishing reel innovation. As the saying goes, fish smarter, not harder.