Straight from the US and made by Capt Bart Miller himself: I am able to serve you with the finest artificial lures ever made. I also can supply you with another exactly like your favourite, even if you lost it to a monster! Most importantly every Black Bart Lure you own has stood the test of time, 52 years of making first string spreads for the most discerning big game fishermen worldwide. I want your fishing adventure to be all that you dream it to be. My promise to you is that each of my lures had to compete with the rest, to finally become the best.