Selecting the best fishing lure

Our rich coastal waters offer world-class saltwater fishing, and choosing the right lure can make all the difference. From the reefs of the Great Barrier to the bays of the south coast, understanding the different types of saltwater fishing lures is key to targeting species like snapper, tuna, trevally, mackerel, flathead, and more.

Here’s a breakdown of the most effective saltwater lures.

Soft Plastic Lures
Soft plastics are versatile and incredibly effective in estuaries, bays, and shallow reefs. These flexible lures imitate prawns, baitfish, and worms. Ideal for targeting flathead, bream, snapper, and even barra, they come in a range of shapes, colours, and sizes to suit any condition.

Hard Body Lures
Hard bodies are durable and perfect for covering water quickly. Whether it’s a floating minnow or a trolling a deep diver, these lures excel in both inshore and offshore waters. They’re a go-to for species like mangrove jack, coral trout, and tailor.

Metal Lures
Designed for speed and distance, metal lures are great for casting into schools of pelagic fish. Their flashy, reflective action mimics fleeing baitfish, making them deadly on tuna, mackerel, and Australian salmon.

Skirted Trolling Lures
Skirted lures are essential for offshore trolling and targeting big-game fish like marlin, mahi mahi, wahoo, and yellowfin tuna. Their vibrant skirts and bubble trails create irresistible movement through the water.

Vibes (Vibration Lures)
Vibes offer strong vibration and tight action, making them ideal for vertical jigging or casting in deeper water. They work wonders on snapper, jewfish, and trevally, especially in low-visibility conditions.

Stickbaits
These long, slender lures are excellent for mimicking injured baitfish near the surface. Stickbaits are particularly effective on kingfish, GTs, and coral trout, especially in reef and bluewater environments.

Poppers
Poppers create surface disturbance to trigger explosive topwater strikes. Perfect for targeting giant trevally, queenfish, and barra, they’re a must-have for anglers who love adrenaline-packed action.

Find the Right Saltwater Lure for Your Next Trip
No matter your target species or location, having a mix of these lure types in your tackle box will increase your chances of success. Browse our full range of premium saltwater fishing lures online and get ready to land your next trophy fish in Australia’s iconic waters.

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Lures

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The Gulp! Turbo Shrimp is the next evolution of shrimp imitations that is set to change the game for all salt and freshwater fishing scenarios. Featuring a unique leg design that oscillates back an...
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A plunger style lure with a scalloped face the Chopper has a very pronounced and consistent wiggle that most blue marlin find irresistible but it is also very stable in rough and windy weather.Leng...
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The Marlin Magic Medium Hard Head is a fantastic medium tackle lure, producing great results from the Long Corner or Long Rigger positions. The slightly cupped face enables this lure to perform wel...
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Attachment designed to go over the nose of your squid jig to convert a regular jig to a run jig. Available in multiple sizes and colours to suit. Can be attached to all Egi Oh series jigs. 2 Sinker...
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The all new Atomic Shiner is a range of lures designed with a tight wobble and roll action. There are a variety of sizes in this style from 45mm through to 100mm. The larger sizes have been used ef...
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The Pacemaker Cast Stickbait is the ultimate heavy-duty casting stickbait built for the toughest saltwater sportfishing adventures. With a lifelike swimming action that flutters on the drop and mim...
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The Double Clutch has been a staple across light-tackle anglers for many years now. Renowned for its incredible darting action, Double Clutch has earnt its praise as one of the must-have lures in t...
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Length: 13" 330mm. This lure thrives off a high towing angle and does its best work on the short rigger and long corner. These Australian made lures are hand crafted and skirted in vinyl. All TANTR...
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The Standard Wide Range is a proven marlin lure with several line class records and big tuna captures. It can be trolled over a 'wide range' of speeds from 4-14 knots and performs well in rough wat...
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The Polu Plunger is a terrific all-rounder. Stable in all conditions, don't let its discreet action fool you - it definitely gets the bites! A personal favourite of Alex's in the Long Rigger positi...
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The New Zerek Live Shrimp Hot Legs make a perfect lure even better. Made with softer material and a slender body, the Live Shrimp Hot Legs are ideal for estuary situations. Made with softer materia...
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The latest and greatest lure for catching kingfish. The torpedos of the ocean. The improved Long John Slider combines all the best features of a mechanical jig to present a lure that is irresistibl...