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Selecting the best fishing lure

Our rich coastal waters offer world-class saltwater fishing, and choosing the right lure can make all the difference. From the reefs of the Great Barrier to the bays of the south coast, understanding the different types of saltwater fishing lures is key to targeting species like snapper, tuna, trevally, mackerel, flathead, and more.

Here’s a breakdown of the most effective saltwater lures.

Soft Plastic Lures
Soft plastics are versatile and incredibly effective in estuaries, bays, and shallow reefs. These flexible lures imitate prawns, baitfish, and worms. Ideal for targeting flathead, bream, snapper, and even barra, they come in a range of shapes, colours, and sizes to suit any condition.

Hard Body Lures
Hard bodies are durable and perfect for covering water quickly. Whether it’s a floating minnow or a trolling a deep diver, these lures excel in both inshore and offshore waters. They’re a go-to for species like mangrove jack, coral trout, and tailor.

Metal Lures
Designed for speed and distance, metal lures are great for casting into schools of pelagic fish. Their flashy, reflective action mimics fleeing baitfish, making them deadly on tuna, mackerel, and Australian salmon.

Skirted Trolling Lures
Skirted lures are essential for offshore trolling and targeting big-game fish like marlin, mahi mahi, wahoo, and yellowfin tuna. Their vibrant skirts and bubble trails create irresistible movement through the water.

Vibes (Vibration Lures)
Vibes offer strong vibration and tight action, making them ideal for vertical jigging or casting in deeper water. They work wonders on snapper, jewfish, and trevally, especially in low-visibility conditions.

Stickbaits
These long, slender lures are excellent for mimicking injured baitfish near the surface. Stickbaits are particularly effective on kingfish, GTs, and coral trout, especially in reef and bluewater environments.

Poppers
Poppers create surface disturbance to trigger explosive topwater strikes. Perfect for targeting giant trevally, queenfish, and barra, they’re a must-have for anglers who love adrenaline-packed action.

Find the Right Saltwater Lure for Your Next Trip
No matter your target species or location, having a mix of these lure types in your tackle box will increase your chances of success. Browse our full range of premium saltwater fishing lures online and get ready to land your next trophy fish in Australia’s iconic waters.

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Lures

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Regular price $12.99 AUD
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The INFEET METAL VIBE has been developed by the Daiwa Australia team and features a number of unique designs for a traditionally simpler lure category. Featuring a unique triple option triangle tow...
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The Minion is precisely balanced to deliver a highly responsive, extra enticing presentation, with a range of different retrieval styles. Very effective in shallow water, this lure is the perfect c...
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Costa Rican Plunger is a mighty might classic! Though the mini-mini of my group of four plungers, don’t let this small Plunger fool you, it is a must have incredible light tackle lure. Mix this swe...
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Saltiga OverThere has been specifically created to cater to the rigors of Australian saltwater fishing. A heavy weight lipless minnow that excels at long-distance casting, Saltiga Over There is the...
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Samaki 85mm Vibelicious fish perfectly mimics the tight shimmer of a baitfish, luring in a variety of predator species. Samaki Vibelicious is constructed of 10X strong super stretch material, New B...
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The legendary first Rapala and still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, or weighted with a split shot for medium depths, the ...
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Regular price $99.95 AUD
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The Small AMN has a beautifully simple and consistent pop and dive action. One of the top selling shapes in our range, the AMN has a unique ability to run equally well in all conditions and in this...
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Regular price $32.95 AUD
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Plunger style skirted fishing lure which creates a huge smoke trail & may be trolled in any position. Head is weighted to keep the lure tracking true in all weather conditions & over a wide...
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The Berkley Gulp Alive Jerk Shad creates an erratic darting motion that imitates a struggling baitfish. It is designed to target fish suspending or holding in vertical cover and is perfect for work...
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The vast range of Classic Lures are sure to cover just about any fishing situation and target species that you are chasing. From Barra and Jacks up north, to Trout and Bream down down south and...
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Bomber’s original Long A design is one of the most effective jerkbaits on the market, and is arguably Australia’s most popular Barra lure of all-time. Available in 4 different sizes to cover a wide...