Selecting the best fishing lure

Our rich coastal waters offer world-class saltwater fishing, and choosing the right lure can make all the difference. From the reefs of the Great Barrier to the bays of the south coast, understanding the different types of saltwater fishing lures is key to targeting species like snapper, tuna, trevally, mackerel, flathead, and more.

Here’s a breakdown of the most effective saltwater lures.

Soft Plastic Lures
Soft plastics are versatile and incredibly effective in estuaries, bays, and shallow reefs. These flexible lures imitate prawns, baitfish, and worms. Ideal for targeting flathead, bream, snapper, and even barra, they come in a range of shapes, colours, and sizes to suit any condition.

Hard Body Lures
Hard bodies are durable and perfect for covering water quickly. Whether it’s a floating minnow or a trolling a deep diver, these lures excel in both inshore and offshore waters. They’re a go-to for species like mangrove jack, coral trout, and tailor.

Metal Lures
Designed for speed and distance, metal lures are great for casting into schools of pelagic fish. Their flashy, reflective action mimics fleeing baitfish, making them deadly on tuna, mackerel, and Australian salmon.

Skirted Trolling Lures
Skirted lures are essential for offshore trolling and targeting big-game fish like marlin, mahi mahi, wahoo, and yellowfin tuna. Their vibrant skirts and bubble trails create irresistible movement through the water.

Vibes (Vibration Lures)
Vibes offer strong vibration and tight action, making them ideal for vertical jigging or casting in deeper water. They work wonders on snapper, jewfish, and trevally, especially in low-visibility conditions.

Stickbaits
These long, slender lures are excellent for mimicking injured baitfish near the surface. Stickbaits are particularly effective on kingfish, GTs, and coral trout, especially in reef and bluewater environments.

Poppers
Poppers create surface disturbance to trigger explosive topwater strikes. Perfect for targeting giant trevally, queenfish, and barra, they’re a must-have for anglers who love adrenaline-packed action.

Find the Right Saltwater Lure for Your Next Trip
No matter your target species or location, having a mix of these lure types in your tackle box will increase your chances of success. Browse our full range of premium saltwater fishing lures online and get ready to land your next trophy fish in Australia’s iconic waters.

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Lures

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The ultimate hybrid for reef beasts and inshore bruisers, the 5" Jerksquid combines the aggressive dart of a jerkshad with the pulsing realism of a squid to deliver serious strike power. On the lif...
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Hook Lock / Plug to suit any skirted trolling lure. Made of neoprene rubber, these rig stoppers (hock locks) are designed to be glued to the back face of any skirted trolling lure to maintain the s...
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The Dax features a compact body that produces high casting distance and high response following rod work. With a large swim action it can target a variety of species. By designing all the faces, ta...
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The Phantom is a long corner, long rigger and shotgun special. Its straight, tight swimming action will continue in any conditions at any speed. Even when the fishing has shut down the Phantom stil...
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The Zerek Affinity is a 220mm, 3 jointed, floating giant glide-bait originally designed for pike and bass fishing applications. Constructed with tough ABS body to ensure durability, the Affinity fe...
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This version of the Gan Craft Jointed Claw swims along a path like the letter S which has never existed. This action causes both visual and also natural lure presentation with a strong stimulation ...
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ZMan Scented PaddlerZ are a realistic baitfish profile that are available in 9 colours and 4” and 5” models to suit your favourite medium to large predatory species. They have proven to be dynamite...
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The Black Magic BMax 60 is a subsurface ‘floating’ suspended lure specifically designed for trout and salmon fisheries. It is an ideal weight for casting and it is perfect for both spinning and tr...
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The O.S.P Bent Minnow is one of the most unique lures on the market. Combining the action of a shallow diving jerkbait and a topwater lure into one supremely deadly package. The Bent Minnow floats ...
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Daiwa’s BAIT JUNKIE range of soft plastics continues to grow with the introduction of the new 295 Flick. A diminutive 2.95” (70mm) single tail flickbait, the 295 Flick was designed to be fished on ...
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Upgraded with a dazzling set of new colour finishes and patterns - with many UV-reactive options - this new generation metal blade also features premium Owner® trebles and multiple tow points for c...
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A jerkbait with few peers, the Double Clutch continues to set the standard as the ultimate suspending twitchbait. Highly regarded by bream anglers in Victoria and Tasmania, and flathead and impound...