Selecting the best fishing lure

Our rich coastal waters offer world-class saltwater fishing, and choosing the right lure can make all the difference. From the reefs of the Great Barrier to the bays of the south coast, understanding the different types of saltwater fishing lures is key to targeting species like snapper, tuna, trevally, mackerel, flathead, and more.

Here’s a breakdown of the most effective saltwater lures.

Soft Plastic Lures
Soft plastics are versatile and incredibly effective in estuaries, bays, and shallow reefs. These flexible lures imitate prawns, baitfish, and worms. Ideal for targeting flathead, bream, snapper, and even barra, they come in a range of shapes, colours, and sizes to suit any condition.

Hard Body Lures
Hard bodies are durable and perfect for covering water quickly. Whether it’s a floating minnow or a trolling a deep diver, these lures excel in both inshore and offshore waters. They’re a go-to for species like mangrove jack, coral trout, and tailor.

Metal Lures
Designed for speed and distance, metal lures are great for casting into schools of pelagic fish. Their flashy, reflective action mimics fleeing baitfish, making them deadly on tuna, mackerel, and Australian salmon.

Skirted Trolling Lures
Skirted lures are essential for offshore trolling and targeting big-game fish like marlin, mahi mahi, wahoo, and yellowfin tuna. Their vibrant skirts and bubble trails create irresistible movement through the water.

Vibes (Vibration Lures)
Vibes offer strong vibration and tight action, making them ideal for vertical jigging or casting in deeper water. They work wonders on snapper, jewfish, and trevally, especially in low-visibility conditions.

Stickbaits
These long, slender lures are excellent for mimicking injured baitfish near the surface. Stickbaits are particularly effective on kingfish, GTs, and coral trout, especially in reef and bluewater environments.

Poppers
Poppers create surface disturbance to trigger explosive topwater strikes. Perfect for targeting giant trevally, queenfish, and barra, they’re a must-have for anglers who love adrenaline-packed action.

Find the Right Saltwater Lure for Your Next Trip
No matter your target species or location, having a mix of these lure types in your tackle box will increase your chances of success. Browse our full range of premium saltwater fishing lures online and get ready to land your next trophy fish in Australia’s iconic waters.

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Lures

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Pencil hopper for a variety of actions. The LIGEN 66F is a pencil popper capable of three different actions: walking the dog, popping, and diving. Among these various actions, the diving action is ...
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The Black Magic Wasabi Sabiki Baits include six luminous fly bait rig including a swivel at one end, luminous fish on each fly, luminous beads above each fly. Great for catching livebaits or for ki...
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KABOOM is an explosive surface shredding short or long corner lure with an action that is certain to entice giants in to your spread. Its reputation for drawing violent strikes from larger than ave...
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Comes Fitted with 5X Strong 7/0 Inline singles by BKK The DTX 165 minnows are rigged with our purpose designed 7/0 inline single hooks and will reach max. depth of 30ft+ between 4.5-8kn.  They will...
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Heru Skipjack is a very versatile surface lure as it can be chugged or fast burned across the surface. Especially useful for prospecting large fish holding areas or for when the fish are a bit shy....
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The large bullet accommodates a heavier leader and larger hooks as it has been proven time and time again that giant blue and black marlin love these things! All TANTRUM Lures from Fishing Station ...
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This realistic swim bait has an awesome tail action and body roll even at dead slow retrieve speeds, which has made it dynamite on mangrove jack, barra, flathead and mulloway, to name a few. It fea...
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The Riptide has had the body shape “fattened” up to create the ultimate surface walk the dog style lure and to create a lure that will nearly turn 180 degrees on itself on the surface when twitched...
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A plunger style lure with a scalloped face the Chopper has a very pronounced and consistent wiggle that most blue marlin find irresistible but it is also very stable in rough and windy weather.Leng...
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Gillies Baitfish lures are uniquely designed to imitate fleeing baitfish. The high quality laser finish reflects light at a variety of angles to give maximum attraction. The versatility of this lur...
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The Dingo is the most popular lure in the JB lure range. One of the most versatile lures in the market, able to be run in all conditions and positions. The larger sizes are record catching marlin l...
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Designed to fall quickly in deep water and strong currents. It can be worked in both slow and high pitch retrieves and is relatively 'easy' to pull through the water. It is built for tackling giant...