Selecting the best fishing lure

Our rich coastal waters offer world-class saltwater fishing, and choosing the right lure can make all the difference. From the reefs of the Great Barrier to the bays of the south coast, understanding the different types of saltwater fishing lures is key to targeting species like snapper, tuna, trevally, mackerel, flathead, and more.

Here’s a breakdown of the most effective saltwater lures.

Soft Plastic Lures
Soft plastics are versatile and incredibly effective in estuaries, bays, and shallow reefs. These flexible lures imitate prawns, baitfish, and worms. Ideal for targeting flathead, bream, snapper, and even barra, they come in a range of shapes, colours, and sizes to suit any condition.

Hard Body Lures
Hard bodies are durable and perfect for covering water quickly. Whether it’s a floating minnow or a trolling a deep diver, these lures excel in both inshore and offshore waters. They’re a go-to for species like mangrove jack, coral trout, and tailor.

Metal Lures
Designed for speed and distance, metal lures are great for casting into schools of pelagic fish. Their flashy, reflective action mimics fleeing baitfish, making them deadly on tuna, mackerel, and Australian salmon.

Skirted Trolling Lures
Skirted lures are essential for offshore trolling and targeting big-game fish like marlin, mahi mahi, wahoo, and yellowfin tuna. Their vibrant skirts and bubble trails create irresistible movement through the water.

Vibes (Vibration Lures)
Vibes offer strong vibration and tight action, making them ideal for vertical jigging or casting in deeper water. They work wonders on snapper, jewfish, and trevally, especially in low-visibility conditions.

Stickbaits
These long, slender lures are excellent for mimicking injured baitfish near the surface. Stickbaits are particularly effective on kingfish, GTs, and coral trout, especially in reef and bluewater environments.

Poppers
Poppers create surface disturbance to trigger explosive topwater strikes. Perfect for targeting giant trevally, queenfish, and barra, they’re a must-have for anglers who love adrenaline-packed action.

Find the Right Saltwater Lure for Your Next Trip
No matter your target species or location, having a mix of these lure types in your tackle box will increase your chances of success. Browse our full range of premium saltwater fishing lures online and get ready to land your next trophy fish in Australia’s iconic waters.

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Lures

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The DTX is rigged with super strong trebles and is aimed at trolling and casting for mackerel tuna and all offshore pelagics. It is however extremely versatile in that it can be trolled fast offsho...
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The Small Bandit was created following the success of the legendary Bandit range. This sized down version has all the splash and wiggle of its bigger brothers, just in a smaller package. At this si...
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$149* worth of value for $99! As one of the country's most beloved species, the humble flathead really is a perfect lure fishing target. Their accessibility to people of all coastal areas around Au...
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The Medium Sprocket is a long rigger lure with a tight swimming action that will work in all conditions at any trolling speed. This family of lures has been responsible for a great many of the succ...
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The Mini Sprocket is designed as a long rigger lure with a tight swimming action primarily for use in calm seas up to a light chop. The results on this lure have mirrored its larger brother the Lum...
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The Small Plunger is a versatile shape that will run brilliantly in any position in your spread. Like the larger plungers, this small sized version will run great in all weather conditions. All pel...
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Mimicking a darting baitfish with uncanny realism, the soft, potbelly minnow design and thin pin tail of the StreakZ will entice strikes from virtually every fresh- and saltwater species that swims...
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The 'bent freakin minnow' is the latest addition to Mick Leavey's impressive fleet of handcrafted fish catching machines! At 130mm in length and weighing approximately 26 grams, these lures were de...
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The Echo features an exaggerated 'walk-the-dog' swimming action that is irresistible to fish and extremely easy to execute. Experience the excitement and satisfaction of a topwater bite with your f...
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When a product carries the name of Saltiga, you can be sure it's heritage is burned deeply into the saltwater sport fishing scene. Now, with Saltiga Rough Ride there is a range of floating stickbai...
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The C&H Lures Pearl Baby features a shiney tinsel skirt and is perfect for all pelagic fish! This lure works great at slower speeds, 4-6 knots, and is a MUST for Spanish Mackerel. Also works in...
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Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor, the exclusive PowerBait formula. Fish lo...