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Selecting the best fishing lure

Our rich coastal waters offer world-class saltwater fishing, and choosing the right lure can make all the difference. From the reefs of the Great Barrier to the bays of the south coast, understanding the different types of saltwater fishing lures is key to targeting species like snapper, tuna, trevally, mackerel, flathead, and more.

Here’s a breakdown of the most effective saltwater lures.

Soft Plastic Lures
Soft plastics are versatile and incredibly effective in estuaries, bays, and shallow reefs. These flexible lures imitate prawns, baitfish, and worms. Ideal for targeting flathead, bream, snapper, and even barra, they come in a range of shapes, colours, and sizes to suit any condition.

Hard Body Lures
Hard bodies are durable and perfect for covering water quickly. Whether it’s a floating minnow or a trolling a deep diver, these lures excel in both inshore and offshore waters. They’re a go-to for species like mangrove jack, coral trout, and tailor.

Metal Lures
Designed for speed and distance, metal lures are great for casting into schools of pelagic fish. Their flashy, reflective action mimics fleeing baitfish, making them deadly on tuna, mackerel, and Australian salmon.

Skirted Trolling Lures
Skirted lures are essential for offshore trolling and targeting big-game fish like marlin, mahi mahi, wahoo, and yellowfin tuna. Their vibrant skirts and bubble trails create irresistible movement through the water.

Vibes (Vibration Lures)
Vibes offer strong vibration and tight action, making them ideal for vertical jigging or casting in deeper water. They work wonders on snapper, jewfish, and trevally, especially in low-visibility conditions.

Stickbaits
These long, slender lures are excellent for mimicking injured baitfish near the surface. Stickbaits are particularly effective on kingfish, GTs, and coral trout, especially in reef and bluewater environments.

Poppers
Poppers create surface disturbance to trigger explosive topwater strikes. Perfect for targeting giant trevally, queenfish, and barra, they’re a must-have for anglers who love adrenaline-packed action.

Find the Right Saltwater Lure for Your Next Trip
No matter your target species or location, having a mix of these lure types in your tackle box will increase your chances of success. Browse our full range of premium saltwater fishing lures online and get ready to land your next trophy fish in Australia’s iconic waters.

Collection:

Lures

841 products
Regular price from $19.95 AUD
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The World’s number one saltwater trolling lure and ‘Go-To’ for chasing pelagics offshore. Controlled sink-rate and deep diving lip help target those predators at any depth. Constructed out of super...
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The Pro-Tech Bender is a unique lure that can be easily controlled with a combination of rod tip height and retrieve speed to make it do what’s needed to replicate a wounded baitfish action. Keep y...
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Fish with the new Laser Pro 210DD Deep Diver! This lure dives to 4.6m and holds stable at trolling speeds of up to 12 knots.  Halco's legendary reputation of strength and reliability is reflected i...
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Custom designed squid skirt complete with UV glow. Improves bite rates – especially for bottom demersal species. Available in 4 custom colour tako baits and multiple lengths.
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This new baitcatcher makes it easier to manage the 6 hook sabiki rigs with a twin rig pack. This great new option makes baiting up easier and managing wiggly bait fish easier too. Each pack contain...
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Regular price $21.90 AUD
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A jerkbait with few peers, the Double Clutch continues to set the standard as the ultimate suspending twitchbait. Highly regarded by bream anglers in Victoria and Tasmania, and flathead and impound...
Regular price $44.95 AUD
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Open vinyl skirt ready for rigging. Available in 12 vibrant colours. Black Pete's quality vinyl skirts are a tough alternative to regular skirts and very effective on big game lures 9" and longer. ...
Regular price $129.95 AUD
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The Medium Plunger is a versatile shape that will run brilliantly in any position in your spread. Run it on your long rigger or shotgun as a smaller lure in a heavy tackle spread or on either corne...
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A Game fishing skirt from the renowned Tantrum Lures stable. Designed to fit most trolling lure heads. In a range of proven colours. From 6.5", 7", 9.5", 12", and 14". Excellent replacement trollin...
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Hook Lock / Plug to suit any skirted trolling lure. Made of neoprene rubber, these rig stoppers (hock locks) are designed to be glued to the back face of any skirted trolling lure to maintain the s...
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The Jerk is exactly that, twitchy, fidgety, and erratic even with the slightest rod twitch.This forked-tail jerk minnow takes the baitfish profile to the next level. With inbuilt details and a fork...
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The wide slow blatt has the fastest most erratic sink of all the slow blatts and the smallest profile for weight. This is an advantage when fishing deeper water, faster current or when a super erra...