Selecting the best fishing lure

Our rich coastal waters offer world-class saltwater fishing, and choosing the right lure can make all the difference. From the reefs of the Great Barrier to the bays of the south coast, understanding the different types of saltwater fishing lures is key to targeting species like snapper, tuna, trevally, mackerel, flathead, and more.

Here’s a breakdown of the most effective saltwater lures.

Soft Plastic Lures
Soft plastics are versatile and incredibly effective in estuaries, bays, and shallow reefs. These flexible lures imitate prawns, baitfish, and worms. Ideal for targeting flathead, bream, snapper, and even barra, they come in a range of shapes, colours, and sizes to suit any condition.

Hard Body Lures
Hard bodies are durable and perfect for covering water quickly. Whether it’s a floating minnow or a trolling a deep diver, these lures excel in both inshore and offshore waters. They’re a go-to for species like mangrove jack, coral trout, and tailor.

Metal Lures
Designed for speed and distance, metal lures are great for casting into schools of pelagic fish. Their flashy, reflective action mimics fleeing baitfish, making them deadly on tuna, mackerel, and Australian salmon.

Skirted Trolling Lures
Skirted lures are essential for offshore trolling and targeting big-game fish like marlin, mahi mahi, wahoo, and yellowfin tuna. Their vibrant skirts and bubble trails create irresistible movement through the water.

Vibes (Vibration Lures)
Vibes offer strong vibration and tight action, making them ideal for vertical jigging or casting in deeper water. They work wonders on snapper, jewfish, and trevally, especially in low-visibility conditions.

Stickbaits
These long, slender lures are excellent for mimicking injured baitfish near the surface. Stickbaits are particularly effective on kingfish, GTs, and coral trout, especially in reef and bluewater environments.

Poppers
Poppers create surface disturbance to trigger explosive topwater strikes. Perfect for targeting giant trevally, queenfish, and barra, they’re a must-have for anglers who love adrenaline-packed action.

Find the Right Saltwater Lure for Your Next Trip
No matter your target species or location, having a mix of these lure types in your tackle box will increase your chances of success. Browse our full range of premium saltwater fishing lures online and get ready to land your next trophy fish in Australia’s iconic waters.

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Lures

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This lure may be unknown to some, but for those in the know it needs no introduction - the '1431' is a homemade lure responsible for the biggest Black Marlin weighed on the East Coast of Australia ...
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The FatBoy Lures Sniper is a purpose-made TUNA KILLER! This lure was designed specifically for anglers targeting Yellowfin & Southern Bluefin Tuna in the southern parts of Australia. This class...
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Made in Australia from 100% recycled HDPE plastic and without the use of lead, the Ledge Sweeper 150 (LS150) offers an easy-to-use erratic action that most pelagic species find irresistible. The na...
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Impersonating finger mullet—the most prolific inshore forage species—with uncanny realism, the Mulletron’s true-to-life profile and wedge-shaped tail is a surefire addition to any skinny water angl...
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The Star Lures Mac Star is a must-have item for any keen Mackerel fisherman. The heavy lead head is hollowed at the back to accept a rigged bait inside. The fluoro painted head and matching tooth-p...
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Hayabusa Fishing’s Sabiki® EX126 – Real Scale Flasher is an elite saltwater fishing rig.  You can trust the Pride of Japan to manufacture the most effective and productive Sabiki® fishing rigs in t...
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A step forward in the glide baits wonder world. It’s a realistic and authentic baits moulded from an hand carved mother samples. It produces a realistic curve action when slow retrieved, but can ge...
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The FatBoy Lures Sniper is a purpose-made TUNA KILLER! This lure was designed specifically for anglers targeting Yellowfin & Southern Bluefin Tuna in the southern parts of Australia. This class...
Regular price $44.99 AUD
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The FatBoy Lures Mini Maverick is a great all-species, all-tackle, all-weather trolling lure that is very easy to use. Features a cupped-face and gentle double-taper profile, which produces a stron...
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Exclusively designed for Australian waters, the Skinny Pop Jr is a finesse topwater lure. With its long, slender profile, it’s tailored for bream, whiting, and bass, offering a subtle action to ent...
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The Vexed Occy Head skirt imitates a venerable juvenile octopus that has ventured too far out from it's hole. All deep water and demersal species love eating octopus, so we thought it was time to c...
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$149 worth of value for $99!  Known by many names, the Mahi Mahi (Dolphinfish or Dorado) is a prime pelagic found in Australia's Southern half. Our Mahi Pro Pack is put together to provide you wit...