Selecting the best fishing lure

Our rich coastal waters offer world-class saltwater fishing, and choosing the right lure can make all the difference. From the reefs of the Great Barrier to the bays of the south coast, understanding the different types of saltwater fishing lures is key to targeting species like snapper, tuna, trevally, mackerel, flathead, and more.

Here’s a breakdown of the most effective saltwater lures.

Soft Plastic Lures
Soft plastics are versatile and incredibly effective in estuaries, bays, and shallow reefs. These flexible lures imitate prawns, baitfish, and worms. Ideal for targeting flathead, bream, snapper, and even barra, they come in a range of shapes, colours, and sizes to suit any condition.

Hard Body Lures
Hard bodies are durable and perfect for covering water quickly. Whether it’s a floating minnow or a trolling a deep diver, these lures excel in both inshore and offshore waters. They’re a go-to for species like mangrove jack, coral trout, and tailor.

Metal Lures
Designed for speed and distance, metal lures are great for casting into schools of pelagic fish. Their flashy, reflective action mimics fleeing baitfish, making them deadly on tuna, mackerel, and Australian salmon.

Skirted Trolling Lures
Skirted lures are essential for offshore trolling and targeting big-game fish like marlin, mahi mahi, wahoo, and yellowfin tuna. Their vibrant skirts and bubble trails create irresistible movement through the water.

Vibes (Vibration Lures)
Vibes offer strong vibration and tight action, making them ideal for vertical jigging or casting in deeper water. They work wonders on snapper, jewfish, and trevally, especially in low-visibility conditions.

Stickbaits
These long, slender lures are excellent for mimicking injured baitfish near the surface. Stickbaits are particularly effective on kingfish, GTs, and coral trout, especially in reef and bluewater environments.

Poppers
Poppers create surface disturbance to trigger explosive topwater strikes. Perfect for targeting giant trevally, queenfish, and barra, they’re a must-have for anglers who love adrenaline-packed action.

Find the Right Saltwater Lure for Your Next Trip
No matter your target species or location, having a mix of these lure types in your tackle box will increase your chances of success. Browse our full range of premium saltwater fishing lures online and get ready to land your next trophy fish in Australia’s iconic waters.

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The Double Clutch 48 has been designed specifically for Australia as the ultimate finesse twitchbait. Featuring Daiwa’s patented Silent Gravity Oscilation System (S-GOS) weight transfer system, the...
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Effective not only from the shore, but also off the boat. Long distance castability that can also be used for bait fishing. Designed for top water with some sinking ability. Features a wire with di...
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The Clamer is a unique Hardbody design with multi-functional use in mind, it can be used on slow retrieve like a crank bait or as a vibration lure with a unique fall action as it flutters down. The...
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Guerilla Pluggers Collective or GPC Lures are handcrafted topwater plugs from Kanagawa Japan. The SerpenPop plug is an altered version of the original Serpentine and produces a wide rolling action....
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The POLU KAI LURES Shaka Plunger is an easy-swimming, short plunger design that runs true, dives deep, smokes hard and rises with a notable splash. If you were only going to run one Polu Kai in you...
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The POLU KAI LURES Mac Nut is a carefully designed, weighted bullet that runs well from any position in the spread. A great lure to run from the outriggers or shotgun. A stand-out lure for big Yell...
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The POLU KAI LURES Mac Nut is a carefully designed, weighted bullet that runs well from any position in the spread. A great lure to run from the outriggers or shotgun. A stand-out lure for big Yell...
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The POLU KAI LURES Rocket Man is a carefully designed, weighted bullet that runs well from any position in the spread. A great lure to run from the outriggers or shotgun. A stand-out lure for big Y...
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High quality Japanese hooks and Fluorocarbon Two hooks a rig, Two rigs per pack Holograpgic sheet with green/red flasher Sizes 4/0,5/0,6/0 Great for Snapper, Gummy shark, Flat head, Jew fish etc
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The Small Tube is a non-negotiable on the short rigger when the wind drops and the glass calm ocean does its thing. A direct copy of the dimensions and angle ratios of its larger brothers, the Smal...
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Created in Hawaii and tested worldwide, these deadly designs have proven themselves as necessary tools for tournaments and meat fishing alike. Based on observation and function, each shape is finel...
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It’s a recipe for success, and no surprise that nearly every lure maker worldwide now has a tube of some form. An aggressive swimming lure that will throw a large rooster tail as it swims and breat...