Selecting the best fishing lure

Our rich coastal waters offer world-class saltwater fishing, and choosing the right lure can make all the difference. From the reefs of the Great Barrier to the bays of the south coast, understanding the different types of saltwater fishing lures is key to targeting species like snapper, tuna, trevally, mackerel, flathead, and more.

Here’s a breakdown of the most effective saltwater lures.

Soft Plastic Lures
Soft plastics are versatile and incredibly effective in estuaries, bays, and shallow reefs. These flexible lures imitate prawns, baitfish, and worms. Ideal for targeting flathead, bream, snapper, and even barra, they come in a range of shapes, colours, and sizes to suit any condition.

Hard Body Lures
Hard bodies are durable and perfect for covering water quickly. Whether it’s a floating minnow or a trolling a deep diver, these lures excel in both inshore and offshore waters. They’re a go-to for species like mangrove jack, coral trout, and tailor.

Metal Lures
Designed for speed and distance, metal lures are great for casting into schools of pelagic fish. Their flashy, reflective action mimics fleeing baitfish, making them deadly on tuna, mackerel, and Australian salmon.

Skirted Trolling Lures
Skirted lures are essential for offshore trolling and targeting big-game fish like marlin, mahi mahi, wahoo, and yellowfin tuna. Their vibrant skirts and bubble trails create irresistible movement through the water.

Vibes (Vibration Lures)
Vibes offer strong vibration and tight action, making them ideal for vertical jigging or casting in deeper water. They work wonders on snapper, jewfish, and trevally, especially in low-visibility conditions.

Stickbaits
These long, slender lures are excellent for mimicking injured baitfish near the surface. Stickbaits are particularly effective on kingfish, GTs, and coral trout, especially in reef and bluewater environments.

Poppers
Poppers create surface disturbance to trigger explosive topwater strikes. Perfect for targeting giant trevally, queenfish, and barra, they’re a must-have for anglers who love adrenaline-packed action.

Find the Right Saltwater Lure for Your Next Trip
No matter your target species or location, having a mix of these lure types in your tackle box will increase your chances of success. Browse our full range of premium saltwater fishing lures online and get ready to land your next trophy fish in Australia’s iconic waters.

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Lures

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Working on the premise that almost all fish eat squid, Catch has extended our range of Squidwings to include a 500 and 750 gram version specifically designed for deep water slow jigging. The design...
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Length: 14.5" 368mm. The XL Tube also known as SUPER TUBE is the ultimate in aggressive flat water corner lures. These Australian made lures are hand crafted and skirted in vinyl. All TANTRUM Lures...
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Coggin Barrel Jets Cup face lures are the most versatile in the range, diving deep in its swimming cycle, easy seen and tracked by predator fish like Tuna & Marlin. 4 Brass Precision Jet Tubes ...
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The POLU KAI LURES Caveman is an extremely stable trolling lure that is suitable for all sea conditions, and will continue smoking along strongly even when it gets too rough for most other lures. T...
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The Big Dog has proven a favourite for big Blues in many of the world's top Marlin locales. This tapered plunger is an excellent rough water bait. This lure works excellent when ran in long corner ...
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Adding to the highly successful FLICK PRAWN range, the brand new 65mm Junior model brings the ultra-realistic look and action of the Flick Prawn into a jellybean sized lure! Designed to be fished o...
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They have great glow properties and are ideal especially when the bite is tough and that little something extra can make all the difference. They can create the illusion that there are small bait f...
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The long-casting Shadow Rap Jack Deep dives down fast when cranked. With a very slow rise on the pause, you can twitch it to imitate the flicker and fade of a dying baitfish almost on the spot, or ...
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The HN (Hard Nose) is a very conventional slender profile stickbait. Casts like a bullet and super easy to swim. Ideal for yellowtail kingfish, mackerel and all tuna and trevally species. All metic...
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Finesse with Flash...the Spectre Minnow 3.25" is your secret weapon when fish get picky. Designed for estuary and light inshore waters, the Spectre delivers a natural baitfish profile with an edge ...
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The 9" Jerksquid is the ultimate large profile hybrid, combining the aggressive dart of a jerkshad with the pulsing, lifelike movement of a squid. It moves big, looks real and triggers crushing bit...
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Target Squid Rising from the Depths! Introducing the new pink body colour, perfect for mid-range depths. The exclusive squid jig for IKAMETAL GAME with a little floating up posture which is easy fo...