Selecting the best fishing lure

Our rich coastal waters offer world-class saltwater fishing, and choosing the right lure can make all the difference. From the reefs of the Great Barrier to the bays of the south coast, understanding the different types of saltwater fishing lures is key to targeting species like snapper, tuna, trevally, mackerel, flathead, and more.

Here’s a breakdown of the most effective saltwater lures.

Soft Plastic Lures
Soft plastics are versatile and incredibly effective in estuaries, bays, and shallow reefs. These flexible lures imitate prawns, baitfish, and worms. Ideal for targeting flathead, bream, snapper, and even barra, they come in a range of shapes, colours, and sizes to suit any condition.

Hard Body Lures
Hard bodies are durable and perfect for covering water quickly. Whether it’s a floating minnow or a trolling a deep diver, these lures excel in both inshore and offshore waters. They’re a go-to for species like mangrove jack, coral trout, and tailor.

Metal Lures
Designed for speed and distance, metal lures are great for casting into schools of pelagic fish. Their flashy, reflective action mimics fleeing baitfish, making them deadly on tuna, mackerel, and Australian salmon.

Skirted Trolling Lures
Skirted lures are essential for offshore trolling and targeting big-game fish like marlin, mahi mahi, wahoo, and yellowfin tuna. Their vibrant skirts and bubble trails create irresistible movement through the water.

Vibes (Vibration Lures)
Vibes offer strong vibration and tight action, making them ideal for vertical jigging or casting in deeper water. They work wonders on snapper, jewfish, and trevally, especially in low-visibility conditions.

Stickbaits
These long, slender lures are excellent for mimicking injured baitfish near the surface. Stickbaits are particularly effective on kingfish, GTs, and coral trout, especially in reef and bluewater environments.

Poppers
Poppers create surface disturbance to trigger explosive topwater strikes. Perfect for targeting giant trevally, queenfish, and barra, they’re a must-have for anglers who love adrenaline-packed action.

Find the Right Saltwater Lure for Your Next Trip
No matter your target species or location, having a mix of these lure types in your tackle box will increase your chances of success. Browse our full range of premium saltwater fishing lures online and get ready to land your next trophy fish in Australia’s iconic waters.

Collection:

Lures

689 products
Price
  • -
Show all Price
Regular price from $7.95
Sale price from $7.95
Regular price
Unit price
per 
The Miniature Dax is a finesse jig with pedigree. This is the miniature precision version of the Dax series, which has a proven record in light jigging. By redesigning the silhouette and weight bal...
34% Off
Regular price $99.00
Sale price $99.00
Regular price $149.00
Unit price
per 
$149 worth of value for $99! The ultimate prawn pack! It is a known saying that everything eats a prawn, and these well-known and proven prawn lures are sure enough to put fish on the decks. A hand...
Regular price $19.99
Sale price $19.99
Regular price $0.00
Unit price
per 
The MADSCAD AT Slow Sink features the Patented Autotune System to create a twitch-bait with a unique action. The body shape has been designed for extra long-distance casting to cover more water. Th...
Regular price from $18.99
Sale price from $18.99
Regular price $0.00
Unit price
per 
The DARTWING can be worked with a fast retrieve with twitches of the rod tip, a slow ”walk the dog” style twitch or just a straight fast wind and you will see the versatility of the Dartwing. It ca...
6% Off Sold Out
Regular price $16.99
Sale price $16.99
Regular price $17.99
Unit price
per 
The STEEZ Soft Shell is a uniquely designed soft vibration bait developed in Australia to offer a never before seen take on the soft vibration segment. Designed with two crawfish like appendages to...
12% Off
Regular price $199.00
Sale price $199.00
Regular price $225.00
Unit price
per 
Interested in targeting every inshore fisherman’s favourite target; the humble Snapper, Pinky, Squire, Pag or plain old Reddy? If you are just starting out to chase these amazing sport fish on arti...
Regular price $39.95
Sale price $39.95
Regular price $0.00
Unit price
per 
The Micro Sprocket is designed as a long rigger lure though they work well in any of the trolling positions. They have a tight swimming action for use in calm seas up to a light chop. Famous for be...
Sold Out
Regular price $140.00
Sale price $140.00
Regular price
Unit price
per 
The Dingo is the most popular lure in the JB lure range. One of the most versatile lures in the market, able to be run in all conditions and positions. The larger sizes are record catching marlin l...
Regular price $72.95
Sale price $72.95
Regular price $0.00
Unit price
per 
The Senior Bobby Brown is a plunger style lure which creates a huge smoke trail and can be trolled in any position. The head is weighted to keep the lure tracking true in all weather conditions and...
Regular price $139.95
Sale price $139.95
Regular price
Unit price
per 
The original Tado is arguably Steve Coggin’s most famous lure design. This beautifully hand-crafted lure features a carefully scalloped, scoop-face with 4 brass jet tubes and Steve’s trademark Moth...
Regular price $22.95
Sale price $22.95
Regular price $0.00
Unit price
per 
The RipStop tail design creates a fast ripping, flashing swimbait action. Hard-stopping, forward motion stops on a dime, with a subtle shimmy before coming to a rest, then ever so slightly lifts it...
Regular price from $35.95
Sale price from $35.95
Regular price
Unit price
per 
Introducing the Wolfpack Tackle Jet Heads, the ultimate weapon in your pursuit of pelagic game fish. Designed with precision and versatility, these jet heads are available in two sizes: the Junior ...