Selecting the best fishing lure

Our rich coastal waters offer world-class saltwater fishing, and choosing the right lure can make all the difference. From the reefs of the Great Barrier to the bays of the south coast, understanding the different types of saltwater fishing lures is key to targeting species like snapper, tuna, trevally, mackerel, flathead, and more.

Here’s a breakdown of the most effective saltwater lures.

Soft Plastic Lures
Soft plastics are versatile and incredibly effective in estuaries, bays, and shallow reefs. These flexible lures imitate prawns, baitfish, and worms. Ideal for targeting flathead, bream, snapper, and even barra, they come in a range of shapes, colours, and sizes to suit any condition.

Hard Body Lures
Hard bodies are durable and perfect for covering water quickly. Whether it’s a floating minnow or a trolling a deep diver, these lures excel in both inshore and offshore waters. They’re a go-to for species like mangrove jack, coral trout, and tailor.

Metal Lures
Designed for speed and distance, metal lures are great for casting into schools of pelagic fish. Their flashy, reflective action mimics fleeing baitfish, making them deadly on tuna, mackerel, and Australian salmon.

Skirted Trolling Lures
Skirted lures are essential for offshore trolling and targeting big-game fish like marlin, mahi mahi, wahoo, and yellowfin tuna. Their vibrant skirts and bubble trails create irresistible movement through the water.

Vibes (Vibration Lures)
Vibes offer strong vibration and tight action, making them ideal for vertical jigging or casting in deeper water. They work wonders on snapper, jewfish, and trevally, especially in low-visibility conditions.

Stickbaits
These long, slender lures are excellent for mimicking injured baitfish near the surface. Stickbaits are particularly effective on kingfish, GTs, and coral trout, especially in reef and bluewater environments.

Poppers
Poppers create surface disturbance to trigger explosive topwater strikes. Perfect for targeting giant trevally, queenfish, and barra, they’re a must-have for anglers who love adrenaline-packed action.

Find the Right Saltwater Lure for Your Next Trip
No matter your target species or location, having a mix of these lure types in your tackle box will increase your chances of success. Browse our full range of premium saltwater fishing lures online and get ready to land your next trophy fish in Australia’s iconic waters.

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Lures

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Designed to resemble the usual suspects of baitfish found in any water body. The Suspect is a slim bodied soft plastic baitfish imitation. Made with T.P.E. material The Suspect provides anglers wit...
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A longtime favourite and closely held secret of experienced Pacific Tuna fishermen. Yamashita's Golden Bait Octopus skirts are used for catching bonito for live baiting or finicky 50lb Yellowfin. T...
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The perfect baitfish profile, with lively paddle tail in a versatile size that has proven deadly on everything from flathead to mangrove jack and bass to barra. MinnowZ replicate the look, actio...
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Pre-rigged on a weighted hook and designed to be retrieved like a fleeing shrimp, the absolute shrimp features a tough TPE body that has a one-piece tail that is tear and puncture resistant, yet st...
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The Dartwing concept was created to mimic skipping baitfish, and entice any predatory fish to strike. Representing the ultimate surface skipping popper, the Dartwing’s unique wing shaped head desi...
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The Medium AMN has a beautifully simple and consistent pop and dive action. One of the top selling shapes in our range, the AMN has a unique ability to run equally well in all conditions and in thi...
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Introducing the “Micro Meat Hybrid” as a micro version of the Bottom Meat for smaller fish species from boat or shore. This hybrid jig has been designed with whiting in mind to either use on its ow...
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The new WAVE MINNOW’s unique ‘Wave’ shaped tail produces action at the slowest speeds, making it incredibly effective when fish are shut down and lethargic. The upwards flick at the end of the curl...
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When you are chasing big aggressive predators and need to get the job done, send in the Heavy Hitter. The Heavy Hitter is a 4-inch paddle tail soft plastic with a difference. Made from T.P.E. mater...
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The "mighty" Cockroach works well in all trolling positions. Though primarily a short rigger lure since the introduction of the rest of this range which are better in the other trolling positions. ...
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The ultimate weapon in your tackle box for catching Kingfish, Tuna, Sailfish and any Pelagic Fish.  I CATCH Fishing Tackle has developed a new soft pre-rigged lure that's aimed at big saltwater spe...
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The SP-ORCA FB comes equipped with Shimano’s revolutionary Flash Boost technology. The Flash Boost technology suspends foil on small springs inside of the lure's body. This allows the lure to const...