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Soft Plastic Lures

147 products
Regular price $36.99 AUD
Sale price $36.99 AUD
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This is the lure that started a revolution and a new category in fishing lures. Slug-Go is the Original lure that created a generation known as Soft Stick baits. By having a slender profile and err...
Regular price $12.95 AUD
Sale price $12.95 AUD
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The ZMan 7" Scented Jerk ShadZ slots in nicely between the 5" version and the ZMan 8" StreakZ XL, to offer offshore anglers a comprehensive selection of jerk baits for targeting everything from sna...
Regular price $11.95 AUD
Sale price $11.95 AUD
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Australia's #1 curl tail plastic with an incredible tournament winning record. The ZMan 2.5" GrubZ has landed over a hundred different species in Australia and established itself as both a giant ki...
Regular price $11.99 AUD
Sale price $11.99 AUD
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Arguably the #1 bait source in coastal estuary systems, there’s not many fish that will turn their nose up at a well-presented prawn. The new Bait Junkie Prawn has been developed to mimic a prawn’s...
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Regular price $9.74 AUD
Sale price $9.74 AUD
Regular price $12.99 AUD
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Squidgies Glimma: A shimmer in the water, a strike on the line. The Squidgies Glimma 90mm is a slim baitfish profile soft plastic with a unique tail of shimmering, translucent and highly reflective...
Regular price $12.99 AUD
Sale price $12.99 AUD
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The Wingman 4.5" takes the proven finesse formula of the smaller model and scales it for bigger fish, deeper water and more aggressive retrieves while keeping all the subtle triggers that make pres...
Regular price $12.99 AUD
Sale price $12.99 AUD
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The Switcher Shrimp 4" is built for serious predators and serious versatility. Designed to imitate a full-size prawn in both detail and movement, it flicks backwards like the real thing and swims f...
Regular price $12.99 AUD
Sale price $12.99 AUD
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The Radiax Grub is a curl tail soft plastic designed to dominate in tough conditions including cold water, finesse sessions, high-pressure systems or slack tides. What makes it different? A custom ...
Regular price $12.95 AUD
Sale price $12.95 AUD
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Designed to mimic the natural movements of a real crab, making it an irresistible choice for a wide range of fish species. It’s lifelike action and durability ensure it stands up to tough bites and...
Regular price $11.99 AUD
Sale price $11.99 AUD
Regular price $11.99 AUD
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The Bait Junkie Kikker Curly and Kikker Curly BIG are the perfect summertime lure for explosive surface strikes. A perfect profile topwater frog imitation, the 3.2” and 4.25” sizes are both dynamit...
Regular price $12.99 AUD
Sale price $12.99 AUD
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A fantastic soft bait for larger species, Gulp! Jerkshads are dynamite the leading snapper soft bait in the country. They are also irresistible to just about any predatory species that swims and ea...
Regular price $24.99 AUD
Sale price $24.99 AUD
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The Sumo Shrimp is built for serious power. Engineered from the hook system to the tungsten weight chambers to take on the toughest fish in the harshest conditions. The Rigged Sumo Shrimp is battle...
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Regular price $15.99 AUD
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Featuring a powerful scent and flavour, Berkley Gulp! Alive! Maggots are an essential tool for anglers who want to catch more fish. With a lifelike appearance, detailed texture and coloration, Be...
Regular price $17.99 AUD
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The Berkley PowerBait CullShad Magnum takes swim bait fishing to a new level. The CullShad combines big profile drawing power with proprietary Honeycomb technology for the ultimate swim action and ...
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Regular price $14.99 AUD
Sale price $14.99 AUD
Regular price $19.99 AUD
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The 3.5" Fallout Minnow is engineered for ultra-finesse presentations - where subtlety and precision make all the difference. Equipped with the patented Adjusta-Ball Tungsten System, it lets you fi...
Regular price $12.99 AUD
Sale price $12.99 AUD
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When you need a big prawn that can take a beating and still keep flicking, the Switcher Shrimp 5" delivers. Designed to target trophy fish in Estuary, Inshore and Freshwater environments, this full...
No single range of artificial's has revolutionised Australian lure angling as much in recent decades as Soft Plastic Lures. Their seemingly infinite applications for all manner of fresh and saltwater species gives them an advantage over all other lure choices.

Made primarily from rubber like silicone, but more and more often brands are utilising natural, biodegradable materials. These stretchy, wobbly lure bodies are made to look, feel, smell and in some cases, taste like actual prey items. They can be designed to mimic any manner of bait, with popular items throughout the various brands being small, medium and large fish, prawns, worms, crabs, crayfish, frogs and many many more.

The beauty really lies in the ability to fish them though all layers of the water column, due to being able to choose and rig each soft plastic on a range of jigheads. The jighead for each soft plastic lure is dictated primarily by the hook size, as this must match to the relative size of the plastic lure body itself. Once this is determined, the weight of the jighead can move from ultra-light (or even unweighted) to quite heavy (within reason).

The action of each soft plastic lure is dictated by the “tail” that is incorporated in its design. Paddle tails give off a deep rhythmic thump, curl or grub tails have a more subtle but tighter fluttering beat, and jerk-shad style tails have an even more subtle vibration of the drop, but most of the action on these is imparted by the angler. There are also soft plastic lures with all manner of flanges, legs, ridges, and claws that will emit vibration and attract fish in their own way.

Soft plastic lures are the perfect introduction to lure fishing, as their effectiveness on a wide range of species, in a wide range of habitats, makes them fisher friendly in all areas around Australia.

We stock a selection of what we deem to be some of the best, technology and technique leading brands available in the country. Z-Man, Squidgies, Daiwa Bait Junkies, Derek, Berkley Gulp and Powerbait, Rapala Crush City, Pro Lure, Lunker City Sluggo’s, Chasebait, Irukandji Scicario, Atomic Plazos and so many more. We have soft plastics to get you out there catching anything from Bream, Bass and trout, to XL Kingfish, Barramundi, Tuna and Mulloway.