Rather than crafting baits from conventional PVC soft plastics, Z-Man® have formulated a radical, entirely new brand of superplastics. The first ever softbaits composed of 100-percent non-toxic ElaZtech®, the groundbreaking Z-Man formula offers anglers numerous user-friendly, fish-catching benefits—far superior to traditional soft plastics in nearly every criteria.

Composed of a special ultralow-durometer formula—equal to the softness of the highest-grade hand-poured soft plastics—supple, naturally malleable ElaZtech baits boast exceptional bite retention. Unlike other baits, however, ElaZtech’s soft lifelike structure also equals incredible durability and toughness. A single ElaZtech bait has been known to last for weeks or months of casting, catching dozens to hundreds of fish. The current ElaZtech world record stands at 255 fish, caught on a single lure! 

Offering extreme benefits and previously unthinkable fish-catching advantages—superior softness, buoyancy and action, combined with long-lasting durability and minimal environmental impact, thanks to its 100% non-toxic composition.