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Soft Plastic Lures

147 products
Regular price $15.99 AUD
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The Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched...
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Designed and developed in Australia by the request from members of the Pro Team. The Crabby imitates a crab or yabby to perfection! The Crabby is not all about looks and that Gulp! scent though, it...
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This realistic swimbait has an awesome tail action and body roll even at dead slow retrieve speeds, which has made it dynamite on mangrove jack, barra, flathead, Murray cod and mulloway, to name a ...
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The big brother of the popular ZMan 4" StreakZ Curly TailZ, the 5" model features a long, lively curl tail and minnow-shaped body, that includes a rigging slot for easy weedless rigging or adding a...
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Imitate the most prolific inshore forage fish with the ZMan Mulletron! The ZMan Mulletron is a realistic mullet profile that appeals to a wide variety of fresh and saltwater species, with its range...
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A jumbo curl tail with an irresistible action that is deadly on snapper, mulloway, barramundi, Murray cod and reef species. Made in the USA from 10X Tough, ElaZtech material, this big curl tail is ...
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ZMan's 7" DieZel MinnowZ are the new king of paddletails. An x-large version of the awesome 4" and 5" models, it's been created to appeal to large, aggressive fish species. The same epic body shape...
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A dynamic ChatterBait and spinnerbait trailer, or a standalone jerk bait profile. ZMan ChatterShad features a slim baitfish profile and the softness of 10X Tough ElaZtech material enables the razor...
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Arguably the #1 bait source in coastal estuary systems, there’s not many fish that will turn their nose up at a well-presented prawn. The new Bait Junkie Prawn has been developed to mimic a prawn’s...
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Squidgies Bug: Prawn-like power with a punch predators can’t resist. The Squidgies Bug is back, in eight proven colours — and it’s even better than it was before! Whether you fish it un-weighted as...
Regular price $19.99 AUD
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The Nomad Maniax Paddle Tail is built to take hits, hold strong, and keep swimming. Available in both Rigged and Unrigged models, it delivers the same signature wide-body roll, deep tail thump, and...
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The Nomad Maniax Paddle Tail is built to take hits, hold strong, and keep swimming. Available in both Rigged and Unrigged models, it delivers the same signature wide-body roll, deep tail thump, and...
Regular price $12.99 AUD
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The Berkley Gulp! 3” Squid has been designed so it looks, feels and smells like a real squid. The body features a unique lifelike design built in the Gulp! formula to disperse sent 400 times more e...
Regular price $21.99 AUD
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The Berkley PowerBait CullShad Magnum takes swim bait fishing to a new level. The CullShad combines big profile drawing power with proprietary Honeycomb technology for the ultimate swim action and ...
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The ultimate prawn imitation just got more versatile! The mega popular ZMan PrawnZ Elite pre-rigged soft plastic is considered by many to be the ultimate pre-rigged prawn imitation. Aussie anglers ...
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Regular price $11.24 AUD
Sale price $11.24 AUD
Regular price $14.99 AUD
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The Tungsten Adjusta-Ball Packs are a must-have for anglers looking to maximize the performance of their Nomad Design Adjusta-Ball baits.  These Live Ops Tungsten System Refill packs provide versat...
No single range of artificial's has revolutionised Australian lure angling as much in recent decades as Soft Plastic Lures. Their seemingly infinite applications for all manner of fresh and saltwater species gives them an advantage over all other lure choices.

Made primarily from rubber like silicone, but more and more often brands are utilising natural, biodegradable materials. These stretchy, wobbly lure bodies are made to look, feel, smell and in some cases, taste like actual prey items. They can be designed to mimic any manner of bait, with popular items throughout the various brands being small, medium and large fish, prawns, worms, crabs, crayfish, frogs and many many more.

The beauty really lies in the ability to fish them though all layers of the water column, due to being able to choose and rig each soft plastic on a range of jigheads. The jighead for each soft plastic lure is dictated primarily by the hook size, as this must match to the relative size of the plastic lure body itself. Once this is determined, the weight of the jighead can move from ultra-light (or even unweighted) to quite heavy (within reason).

The action of each soft plastic lure is dictated by the “tail” that is incorporated in its design. Paddle tails give off a deep rhythmic thump, curl or grub tails have a more subtle but tighter fluttering beat, and jerk-shad style tails have an even more subtle vibration of the drop, but most of the action on these is imparted by the angler. There are also soft plastic lures with all manner of flanges, legs, ridges, and claws that will emit vibration and attract fish in their own way.

Soft plastic lures are the perfect introduction to lure fishing, as their effectiveness on a wide range of species, in a wide range of habitats, makes them fisher friendly in all areas around Australia.

We stock a selection of what we deem to be some of the best, technology and technique leading brands available in the country. Z-Man, Squidgies, Daiwa Bait Junkies, Derek, Berkley Gulp and Powerbait, Rapala Crush City, Pro Lure, Lunker City Sluggo’s, Chasebait, Irukandji Scicario, Atomic Plazos and so many more. We have soft plastics to get you out there catching anything from Bream, Bass and trout, to XL Kingfish, Barramundi, Tuna and Mulloway.