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Soft Plastic Lures

147 products
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Regular price $7.95 AUD
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Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor, the exclusive PowerBait formula. Fish lo...
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The ultimate hybrid for reef beasts and inshore bruisers, the 5" Jerksquid combines the aggressive dart of a jerkshad with the pulsing realism of a squid to deliver serious strike power. On the lif...
Regular price $11.99 AUD
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The new WAVE MINNOW’s unique ‘Wave’ shaped tail produces action at the slowest speeds, making it incredibly effective when fish are shut down and lethargic. The upwards flick at the end of the curl...
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Designed to resemble the usual suspects of baitfish found in any water body. The Suspect is a slim bodied soft plastic baitfish imitation. Made with T.P.E. material The Suspect provides anglers wit...
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Regular price from $10.46 AUD
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Pre-rigged on a weighted hook and designed to be retrieved like a fleeing shrimp, the absolute shrimp features a tough TPE body that has a one-piece tail that is tear and puncture resistant, yet st...
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The 3.25" Jerksquid combines the aggressive dart of a jerkshad with the pulse and realism of a squid, making it a versatile weapon for inshore and reef fishing. On the lift, it kicks hard and glide...
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Arguably the #1 bait source in coastal estuary systems, there’s not many fish that will turn their nose up at a well-presented prawn. The new Bait Junkie Prawn has been developed to mimic a prawn’s...
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The new Bait Junkie 10” Gar is designed to mimic the many species of slender baitfish that predatory fish love to hunt. Made with a new slow sinking salt infused ELASTOMAX material gives the Gar th...
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Incredible tail kick and leg / antennae vibration that is designed to fire up the fussiest feeders! Everything eats a prawn and ZMan PrawnZ Elite has an ultra-realistic profile, legs, antennae and ...
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The ultimate weapon in your tackle box for catching Kingfish, Tuna, Sailfish and any Pelagic Fish.  I CATCH Fishing Tackle has developed a new soft pre-rigged lure that's aimed at big saltwater spe...
Regular price $11.99 AUD
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The Bait Junkie Kikker Curly is the perfect summertime lure for explosive surface strikes. A compact small profile topwater frog imitation, the Kikker Curly is dynamite for targeting a host of Auss...
Regular price $12.99 AUD
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The Gulp! Shrimp is arguably the most popular tournament bream soft bait in Australia, the reason is simple, they work! A huge colour range is available to cover all situations from natural Camo an...
Regular price $11.99 AUD
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The Bait Junkie Risky Critter is the brainchild of Daiwa’s Tom Slater, and Kris Hickson. Developed over a period of two years, the Risky Critter is everything that they wanted merged into a compact...
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Big bait for serious predators. The 7" Jerksquid is built for trophy-class fish that demand a bigger bite. Combining the explosive dart of a jerkshad with the lifelike pulse of a squid, it delivers...
Regular price $12.99 AUD
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Designed and developed in Australia by the request from members of the Pro Team. The Crabby imitates a crab or yabby to perfection! The Crabby is not all about looks and that Gulp! scent though, it...
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Hand sculptured from a real prawn the flick prawn is incredibly realistic. Made from Ultra durable and flexible 10X material, with awesome realistic finishes and an Ultra lifelike movement, the fli...
No single range of artificial's has revolutionised Australian lure angling as much in recent decades as Soft Plastic Lures. Their seemingly infinite applications for all manner of fresh and saltwater species gives them an advantage over all other lure choices.

Made primarily from rubber like silicone, but more and more often brands are utilising natural, biodegradable materials. These stretchy, wobbly lure bodies are made to look, feel, smell and in some cases, taste like actual prey items. They can be designed to mimic any manner of bait, with popular items throughout the various brands being small, medium and large fish, prawns, worms, crabs, crayfish, frogs and many many more.

The beauty really lies in the ability to fish them though all layers of the water column, due to being able to choose and rig each soft plastic on a range of jigheads. The jighead for each soft plastic lure is dictated primarily by the hook size, as this must match to the relative size of the plastic lure body itself. Once this is determined, the weight of the jighead can move from ultra-light (or even unweighted) to quite heavy (within reason).

The action of each soft plastic lure is dictated by the “tail” that is incorporated in its design. Paddle tails give off a deep rhythmic thump, curl or grub tails have a more subtle but tighter fluttering beat, and jerk-shad style tails have an even more subtle vibration of the drop, but most of the action on these is imparted by the angler. There are also soft plastic lures with all manner of flanges, legs, ridges, and claws that will emit vibration and attract fish in their own way.

Soft plastic lures are the perfect introduction to lure fishing, as their effectiveness on a wide range of species, in a wide range of habitats, makes them fisher friendly in all areas around Australia.

We stock a selection of what we deem to be some of the best, technology and technique leading brands available in the country. Z-Man, Squidgies, Daiwa Bait Junkies, Derek, Berkley Gulp and Powerbait, Rapala Crush City, Pro Lure, Lunker City Sluggo’s, Chasebait, Irukandji Scicario, Atomic Plazos and so many more. We have soft plastics to get you out there catching anything from Bream, Bass and trout, to XL Kingfish, Barramundi, Tuna and Mulloway.