Manufacturing rods and lures for over 30 years and through many changes in the fishing scene, Palms has evolved alongside the industry and has been a forerunner in creating lures to target species that were unimaginable in the early days. Palm products are created from a wealth of lived experience, and every design is ruthlessly tested in the field; even if something is excellent in theory, it is meaningless if it does not materialise in terms of actual fishing performance.

The final product, if it is a rod, will appeal to the angler's senses - and if it is a lure, it will not only lead to a good catch but also reflect the angler's imagination in its swimming.