Glasseye

Established on Australia's East Coast by two mates with an unhealthy obsession for lure fishing, our concept was sparked by a drive to create handcrafted tackle that was visually and functionally different. 

With Ivan's engineering expertise and Jonny's background in digital marketing & e-commerce, we have spent the better part of a year perfecting our vision through our product and brand. 

As two long-time estuary anglers we have rigorously tested Glasseye lures, and we are proud to provide a premium quality lure that is responsible for catching a myriad of Australian Saltwater & Freshwater species.

Committed to pushing the boundaries of what's possible in light-tackle sports fishing, our innovation drives us to constantly refine our techniques, develop new concepts and explore new materials.