The world has evolved rapidly in recent years, striving for convenience - and fishing is no exception. Xesta aims to break through the confusing onslaught of products and information by bringing you equipment you know you can trust. Re-examine the true essence and 'pure joy of fishing' from the moment you cast a line at a new fishing spot to the moment you catch a fish with Xesta's cutting edge technology and focus on creating tools that are enjoyable for everyone.