100% Australian owned and designed. Fish Magnet Berley is widely accepted as the best quality berley on the market. Manufactured using only premium grade ingredients including aniseed and tuna oil, and now packaged in stand up and resealable bags. Fish Magnet also produces Berley Logs for your convenience - 100% pure remains of tuna or pilchard straight from the cannery, mixed together and compressed into a log. Absolute dynamite in a berley pot or dispensed by hand.