Atomic is a pioneer in lure and rod design, having revolutionised Australian angling for over 15 years. Originally a small lure maker, Atomic is now a comprehensive fishing brand with an extensive offering of cutting edge soft plastics, hardbody lures, semi-hard hybrids, jigheads, rods, and customisation tools - all crafted meticulously to meet Atomic's high performance and quality benchmarks.

Their lineup is seamless, with various products in the range complementing each other for prime tackle performance. 

Boasting widely praised products such as the Hardz lure series and the Arrowz rod series, Atomic is the ultimate brand for aspiring lure anglers looking to elevate their next fishing experience.