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If you ask any avid anglers what their preferred winter target is a lot of them will single out the glorious snapper. This highly sought after species is a prime candidate for most anglers due to their accessibility for land based and small boat owners, with amazing fighting capabilities on the right gear. Winter provides the slower trickle of current to fish and (usually) calmer weather days to target these ‘reds’ in the deep – a depth which I use significantly different tactic to targeting them in the shallows. I classify ‘deepwater’ anything from 50m to 100m +.

I’ve always had a fascination with high quality lures from Japan, they are the undisputed leaders of the tackle industry in my eyes. You need only look at the tackle world today to see who dominates in terms of looks, feel and revolutionary technology that’s constantly evolving year after year that consistently amazes us every year.

As we enter the depths of winter, bitterly cold westerly winds have arrived with a vengeance, forcing many anglers to seek refuge indoors. Despite this, the rewards are there for those willing to brave the cooler conditions.

The winter months are typically one of the best times to target jewies on lures in the local estuaries. Whilst many things contribute to success in this game, focusing your efforts on three key factors will hold you in good stead.