New Products

3620 products

$69.99 AUD

The FatBoy Lures Sniper Jet is a beautifully proportioned jetted-bullet lure that performs exceptionally well under all conditions. The mirrored insert is crafted from a solid lead block to add wei...

Fatboy Lures

$75.99 AUD

Malosi

$39.99 AUD

The Malosi Brag Mat is designed to immortalise your most memorable catches in a safe and stylish way. Featuring artwork of every Malosi lure design, a fish-friendly surface, clear measurements, and...

Ugly Fish

$9.95 AUD

Have you ever lost your car or boat keys in the water before? Avoid the Oops! moment of being stranded by keeping your keys on this Ugly Fish floating keyring. It'll float on the water so even if y...

Samaki

$39.95 AUD

The Pacemaker Schmickbait combines versatility and durability, making it a top choice for targeting pelagic and large reef species. Constructed with a single-piece stainless steel wire running from...

Samaki

$19.95 AUD

Blade vibe meets real prawn. A solid ABS body with no air chamber sinks true, kicks hard on the lift and stands upright on the bottom like the real thing. Slow roll it, hop it or drop it on a fish ...

Samaki

$26.95 AUD

Most swimbaits need speed to come alive. The Slow Beat doesn't. A wide body roll and a deliberate tail beat at a crawl keep it in their face for longer. Pre-rigged with Decoy hooks and split rings,...

Samaki

$24.95 AUD

Samaki

$22.95 AUD

Samaki

$19.95 AUD

Samaki

$21.95 AUD

Samaki takes the Vibelicious to the next level with the new Vibelicious Thumper Tail. Samaki Vibelicious Thumper Tail hits the water with a bang; thumping to life as it drops to the depths its acti...

8% Off

Little Jack

$27.50 AUD

~~$29.99 AUD~~

This product was developed with a clear concept: to strongly trigger a squid’s predatory instinct through S-shaped and S-slide actions that mimic the frantic escape of a baitfish—movements that tra...

Bluewing

$318.80 AUD

Bluewing Self-Serviceable Line Lock Pro Stainless Steel with Rope Features: Heavy-duty double braided rope. Abrasion-resistant build. Stable load support. Stronger corrosion resistance. Lower mai...

Atomic

$269.00 AUD

~~$269.00 AUD~~

The 3rd generation of Atomic Arrowz features advanced RTX™ (Reactive Tension X-Core) cloth blank technology for outstanding sensitivity, crisp recovery and increased strength. Paired with Fuji Alco...

Shimano

$59.99 AUD

Reliable Weigh-In, Every Time Shimano’s new Tube Scales are built for durability and accuracy, available in 22kg and 45kg options. Featuring a stainless steel hook and spring to resist corrosion, t...

Pelagic

$59.95 AUD

The Freespool is the perfect performance tee for hot & humid days on or off the water. Featuring 50+ UV protection, ultra soft quick dry recycled 4-way stretch fabric and moisture wicking brea...

Whether you're a seasoned fisherman or just getting started, these new fishing products are designed to help you catch more fish and have more fun on the water. We receive deliveries almost every day of brand new gear, so be sure to bookmark this page and check back often!