Coggin Lures are all handmade one by one by world-renowned lure maker Steve Coggin. Steve started making lures decades ago in Hawaii with other legend lure makers such as Marlin Parker & Erik Rusnak. He is one of the second-generation lure pioneers that helped bring lure making to what it is today. Steve’s brand is well known all around the world as a maker of premier trolling lures with countless tournament winnings using his lures.
One really unique aspect of Steve’s lures is that you will not find two lures perfectly alike the other. His shell and dichro inserts have become famous for both their distinct look (you can pick out a Coggin lure from a massive pile with ease) and their artistic design. The dichro glass inserts are unlike any you’ve seen with extreme bright iridescent colors that are sure to catch the attention of any fish. And the traditional shell inserts are all 100% real shell pieces cut distinctly and carefully to be placed perfectly on the insert – These are all beautiful works of art that pictures cannot do justice for. There are very few lure makers out there that even come close to the artistic design of Steve’s lures.